I recently had a thought... "What if we break down the stages of our sales pipeline into different customer emotions?". So I did it, and then I wrote about it in my most recent piece for CustomerThink!
Only when we fully understand our customers’ emotions, will we be able to provide truly sophisticated, targeted content. Check it out!
https://customerthink.com/the-long-lonely-road-how-to-influence-pipeline-emotions/
Brilliant article, thank you.
Thank you for your feedback!
Follow up question?
How do you tell what emotional state contacts are in?
@Adam at Classic Sailing Thank you for your comment! I guess, your contacts' tone of voice, language used, emojis used will tell you their emotional state.
Personalising responses when all you know is the name and email address.
This can be done by writing something in your reply that could only have been known about today or yesterday.
It does require you to keep up to date with the news.
For instances.
The announcement of a new covid vaccine is a good example, you can say -
"It's good news that xxx have announced that their new covid-19 vaccine will be available next week." This means we can all get on with our lives again and ...............
Adam Purser
Thanks for this comment!