I recently had a thought... "What if we break down the stages of our sales pipeline into different customer emotions?". So I did it, and then I wrote about it in my most recent piece for CustomerThink!

Only when we fully understand our customers’ emotions, will we be able to provide truly sophisticated, targeted content. Check it out! 

https://customerthink.com/the-long-lonely-road-how-to-influence-pipeline-emotions/

Credit: Unsplash
Credit: Unsplash